Unit+1

__Purpose:__ To increase awareness of visual elements in texts To learn how visuals affect audience and purpose To analyze visuals in texts for persuasive elements To learn to employ best practice with visuals in text
 * Visual Rhetoric and Analysis**
 * Part 1 due January 28**
 * Part 2 Due February 11**

__Project Part 1:__ 1. Determine your research topic for the semester. 2. Find at least two visual representations of your research subject or one from your subject and one from a like subject: website, icons, t-shirts, emblems, logos, pamphlets, buildings, etc. (For example, if you're doing SUN here at Alma, you could compare their website to another college's website. Or you could analyze their website and their pamphlets.). 3. Get a digital copy of the visual representation (take a picture, scan an item, get one from online, or capture an image of a website). Be sure to save sources as you go (give credit to whomever or wherever you got the image). Instructions for capturing a webpage image are on "terms and instructions" page. 4. Paste the images into a Word document and write an analysis of the two unlike visuals or a comparison of the two, being sure to use language from the book, being sure to discuss audience and purpose, and also being sure to touch on all six visual elements: Design Principles, Layout, Images, Representation of Information, Color, and Typefaces and Fonts. You can (should?) also discuss CRAP principles. 5. You may discuss first visual representation then the other, or you may discuss one element at a time, comparing visual representations. 6. As you analyze the visual representations, consider the design of your own document as well. You should pay attention to font, alignment, proximity, layout, etc. This assignment has no required page length or font, but you will be graded on your design choices. 7. I am your audience for this project, so your purpose is to persuade me that you have taken the time to design an excellent document, that you understand these visual elements, and that you have carefully considered what you have chosen to analyze. 8. When you have completed this portion of the project, upload your document to the Moodle website, where there will be a link for Unit 1 Part 1. This will be a rough draft only and will not be graded at this time.

__Project Part 2:__ 1. After completing part one, you will be turning your paper into a PowerPoint presentation for the class. 2. You must have a minimum of 8 slides and a maximum of 15. 3. Your audience is me and the class, and your purpose is to prove to us that you have carefully analyzed the visual elements of your two chosen websites and have carefully designed your PowerPoint presentation using the elements of visual design that you have learned. 4. When your PowerPoint presentation is complete, upload it to Moodle, where there will be a link that says “upload unit one project part two here.” 5. You will present your PowerPoint presentation to the class on your assigned day. You must limit your presentation to five minutes.

__Grading__ This unit will be graded entirely on an individual basis. The elements for the unit you will be graded on are your paper, your PowerPoint, and your presentation.